Campaign Results Dashboard
Monthly Listeners
Total Streams
Followers
Engagement Rate
Email Subscribers
Monthly Revenue
Instagram Followers
YouTube Subscribers
Overall Growth: 1974% in Monthly Listeners
The Challenge
Luna had been producing high-quality ambient electronic music for 3 years but couldn't break through the algorithmic noise. Despite having a small but dedicated following, growth had plateaued at around 500 monthly listeners.
The Strategy
Audience Research & Segmentation
Identified core listeners as "focus work" and "meditation" audiences through data analysis.
Content Positioning
Repositioned tracks with SEO-optimized titles and created themed playlists for different use cases.
Meta Campaign Structure
Built lookalike audiences from engaged Spotify listeners and targeted specific ambient music interests.
Release Strategy
Switched from sporadic releases to consistent bi-weekly singles with coordinated promotion.
Campaign Timeline
Month 1
Audience research & strategy development
523 → 892 listeners
Month 2
First Meta campaign launch
892 → 2,450 listeners
Month 3
Spotify editorial playlist placement
2,450 → 6,200 listeners
Month 4
Scale successful campaigns
6,200 → 10,847 listeners
Investment & Return
Service Fee
$800
Ad Spend
$1,200
Total Investment
$2,000
Key Results
Achieved first Spotify editorial playlist placement (Ambient Relaxation)
Built email list of 487 engaged fans from scratch
Increased streaming revenue by 1,800%
Created sustainable growth system continuing post-service
"I finally understand how music marketing actually works. It's not about tricks or hacks - it's about finding your real audience and serving them consistently. The bi-weekly coaching sessions were like having a data scientist dedicated to my music career."
— Luna Synthesis