Music Marketing Insights

Data-driven strategies for independent artists navigating the modern music industry

•January 15, 2025

5 Spotify Algorithm Changes Artists Must Know in 2025

The Spotify algorithm has evolved significantly in 2025. Here are the five most critical changes that will impact how your music gets discovered and promoted on the platform.

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Adam Barito

•January 15, 2025

From Lab to Studio: Why I Left My PhD to Fix Music Marketing

I spent years optimizing materials at the molecular level. Now I apply those same scientific principles to help musicians grow their careers without getting scammed.

Music MarketingEntrepreneurshipData ScienceStory