Campaign Results Dashboard
Monthly Listeners
Monthly Streams
Spotify Followers
Email Subscribers
Monthly Revenue
Instagram Followers
Overall Growth: 1360% in Monthly Listeners
The Challenge
The Now had just released their debut album "Too Hot To Handle" - recorded at Real World Studios with Grammy-winning producer Oli Jacobs - but were stuck at around 1,000 monthly listeners. Despite strong local support in South Wales and sharing stages with legends like Placebo and Noel Gallagher, they couldn't break beyond their regional fanbase. They needed to build sustainable momentum for the album and expand their reach across the UK and into Europe.
The Strategy
Progressive Campaign Building
Started with playlist.spark campaigns to build initial listeners, then layered in ig.spark to amplify organic content, followed by retargeting warm audiences with charge campaigns.
Playlist Strategy
Built their "ON THE ROAD" alt-rock playlist to 7K followers, creating a sustainable discovery channel for new fans.
Track-Specific Push
Focused campaigns behind "Get Out" drove major Discover Weekly placement, accelerating toward 225K streams.
Free CD & Merch Launch
Launched "pay what you want" CD campaign with autographed copies, converting engaged listeners into paying fans and email subscribers.
Campaign Timeline
Months 1-2
Launch playlist.spark campaigns
2,241 → 4,187 listeners
Months 3-4
Add ig.spark to amplify organic content
4,187 → 10,230 listeners
Months 5-6
Launch retargeting (ig.charge, spotify.charge)
10,230 → 12,767 listeners
Month 7
Discover Weekly boost for "Get Out"
12,767 → 26,044 listeners
Month 8
Launch CD/merch campaigns & gig promotion
26,044 → 19,669 listeners
Investment & Return
Service Fee
$5,750
Ad Spend
$12,829
Total Investment
$18,579
Key Results
1,360% growth in monthly listeners (1,347 → 19,669)
Monthly revenue grew from $16 to $1,059 (6,519% increase)
Built "ON THE ROAD" playlist to 7K followers, creating sustainable discovery channel
"Get Out" accelerated toward 225K streams via major Discover Weekly push
Launched successful "pay what you want" CD campaign with autographed copies
First month of gig promotion generated $234 in ticket sales
"We'd just released our debut album and were stuck at 1K listeners despite all the work we'd put in. Barely's approach was completely different from anything we'd tried - data-driven campaigns that actually built a real fanbase. The free CD campaign brought in genuine fans who actually showed up to gigs and bought merch. Going from $16 to over $1K in monthly revenue showed us this could actually be sustainable."
— The Now