barely.nyc · music marketing engineers
Get attention.
Keep it.
Monetize it.
Most music marketing stops at getting attention. We run all three stages: find your listeners, keep them coming back, and help you sell to them. You see the numbers for each.
Three stages. A scoreboard for each.
GET
New people hear you.
Playlist and Meta ads, fan accounts, and creator campaigns introduce your music to new listeners.
We measure: Reach and cost per listener.
KEEP
They come back. You can reach them.
Retargeting, saves, follows, and email or SMS signups turn a first listen into an audience you can contact.
We measure: Saves, follows and signups.
MONETIZE
Fans buy from you.
Merch, physical releases, pre-orders, and purchase follow-ups give that audience a reason to spend.
We measure: Sales revenue and return on ad spend.
How we work
We test, measure and follow the results.
We are musicians and engineers. We test a campaign, show you what each dollar did, and move the budget toward what works. Your report separates reach, returning fans, and purchases.
Built in your name
You own your ad accounts, playlists and email lists. If you leave, you keep them.
An audience takes time
Year one builds the audience and systems. Sales campaigns can start funding further growth along the way. The Now went from $22 to $2,897 a month over 19 months. Your timeline will depend on your music, budget and results.
See The Now’s numbers →Work with Barely
An agency for your next release.
Rising+ is our standard engagement for independent artists ready to fund campaigns. Choose the support that fits your budget and the work you want us to run.
Coaching
Bedroom+
$400/month
We coach you through GET, KEEP and MONETIZE. You run the campaigns, with a monthly call and access to barely.ai.
Explore coachingRecommended · campaign management
Rising+
$1,000/month
We run GET and KEEP campaigns, then build sales campaigns around your releases and merch. Up to two campaigns a month; $1,000 to $3,000 in monthly ad spend, paid separately.
Explore Rising+Release cycles and labels
Breakout+
$2,000/month
We run all three stages at a higher budget, including a Stan fan account and Email Engine. $3,000 to $6,000 in monthly ad spend, paid separately.
Explore Breakout+Our 2027 target: $1M in combined client sales revenue and 20M streams.
Compare services and add-ons →Release timing
Give the next listener a reason to stay.
Campaigns live within a week of signing. If your release is already out, KEEP campaigns bring recent listeners back before that attention fades.
- Before release: GET people listening.
- Release week: GET new listeners and KEEP them.
- After release: KEEP fans engaged and MONETIZE through sales.
For labels and distributors
One plan across your roster.
Build label-owned playlists, run per-artist campaigns, and see how the spend is allocated. A monthly report and Distributor Summary put the roster’s results in one place.
See label partnershipsScience the hell out of your music career.
Bring your next release, your budget and what you have tried. We will map the stages your campaign needs.
Book a strategy call