Labels & Distributors
Roster-level marketing engineering for labels and distributors who need more than a campaign vendor.
Individual artist campaigns are what we're known for. But some of our most interesting work happens at the roster level — building shared infrastructure, sequencing releases strategically, and helping labels think about marketing as a system rather than a series of one-off pushes.
We work with labels and distributors who want a single, reliable partner across their roster. Someone who understands label economics, knows how to prioritize limited budgets across artists at different stages, and can zoom out from any individual campaign to ask what's actually moving the needle for the label as a whole.
What that looks like in practice
Working with us at the roster level can mean anything from managing a single priority artist campaign on behalf of the label, to building a label-wide marketing architecture — shared playlist assets, release sequencing, owned audience strategy — with ongoing strategic input as your roster grows. We structure these engagements around what you actually need, not a fixed package.
Stan Roster Packages
Who this is for
Independent labels with coherent rosters and a serious commitment to their artists' long-term careers
Distributors looking for a trusted marketing partner to refer or white-label services to their artist base
Labels wanting to build consistent TikTok presence across their roster without managing it in-house
Pricing
Stan roster packages: TikTok fan account management across your roster, with volume pricing starting at $400/account/month for 2-4 accounts. Label package available for up to 8 accounts at $2,500/month.
Campaign management: Individual artist campaigns at standard rates with volume arrangements for ongoing roster work. Roster-wide strategy, release planning, and program management is separately priced based on scope and complexity.
Book a call to talk through what makes sense for your situation.