Swarm
Creator-Powered Reach for Your Song
Independent short-form creators put your track under their own content on TikTok, Instagram Reels, and YouTube Shorts. They get paid per view. We run everything else.
Many Accounts at Once
Stan is one dedicated account posting every day. Swarm is many accounts at once: a breadth burst around a release.
We fund a campaign, creators choose to put your song under their own videos, and every approved view pays out. Your track shows up in feeds that have never heard of you, attached to content people already watch.
It's a top-of-funnel play, and it points at the things you keep: new listeners, saves, and email signups.
How It Works
We write the brief
A campaign brief and creative direction built around your track, with the official sound set up so every view counts toward your song.
Creators post
Independent creators on TikTok, Reels, and Shorts put your track under their own content. Optional clip pack from your footage helps people connect the song to you.
We review every submission
Barely approves or rejects every post before it pays, and screens for fake views. Budget only pays out on real, approved views.
You get the report
At the end of the campaign: total views, cost per 1,000 views, top-performing posts, and Spotify listener and save movement over the campaign window.
Pricing
One budget, one price. A one-time campaign, not a monthly plan.
| Campaign budget | Estimated views* |
|---|---|
| $2,000(minimum) | 750K - 1M |
| $4,000 | 1.5M - 2M |
| $7,500 | 3M - 4M |
| Custom | Talk to us |
*Estimates only. Estimated views vary by song, content, and platform, and we report actuals at the end of every campaign.
Labels & management companies: roster campaigns available. Learn more
What's Included
- Campaign brief and creative direction built around your track
- Official-sound setup, so every view counts toward your song
- Optional clip pack built from your footage
- Every submission reviewed and approved by Barely
- Fake-view screening
- End-of-campaign report: total views, cost per 1,000 views, top-performing posts, and Spotify listener and save movement over the campaign window
What You Provide
- The track (official TikTok sound and IG audio once live)
- Any footage you want creators to be able to use (optional)
- Confirmation that you control the master and authorize creator use
FAQ
Who are the creators?
Independent short-form creators across TikTok, Reels, and Shorts. Anyone can participate, and we approve every post before it pays.
Will posts be labeled as sponsored?
Yes. Creators disclose paid posts, as platform rules require.
Do you guarantee views?
No. We give estimates up front and report actuals. Budget only pays out on real, approved views.
Do I need to provide footage?
No. Creators can use your song with their own content. A clip pack is optional and helps people connect the song to you.
How long does a campaign run?
Until the budget is spent, typically a few weeks.