Campaign Results Dashboard
Monthly Listeners
Total Streams
Followers
Engagement Rate
Email Subscribers
Monthly Revenue
Instagram Followers
TikTok Followers
Overall Growth: 478% in Monthly Listeners
The Challenge
Violet's dreamy, atmospheric sound was perfect for Gen Z audiences but she struggled to reach them. Previous marketing efforts felt forced and didn't match her aesthetic.
The Strategy
TikTok-First Strategy
Created authentic, aesthetic-focused content that resonated with Gen Z values.
Mood-Based Marketing
Positioned music around moods and moments rather than traditional genre marketing.
Sync Targeting
Pitched to sync libraries and content creators for placement opportunities.
Visual Identity
Developed cohesive visual aesthetic across all platforms.
Campaign Timeline
Month 1
TikTok strategy development
3,200 → 4,800 listeners
Month 2
Viral moment & paid amplification
4,800 → 9,200 listeners
Month 3
Sync placements secured
9,200 → 14,100 listeners
Month 4
Scale successful content
14,100 → 18,500 listeners
Investment & Return
Service Fee
$1,200
Ad Spend
$1,800
Total Investment
$3,000
Key Results
Achieved 2.3M views on hero TikTok content
Secured 3 sync placements in indie films
Built aesthetic-focused brand loved by Gen Z
Created sustainable content system for growth
"I never thought marketing could feel authentic to who I am as an artist. The focus on aesthetics and mood over traditional promotion felt so much more natural. My audience found me organically."
— Violet Skies