Campaign Results Dashboard
Monthly Listeners
Total Streams
Followers
Engagement Rate
Email Subscribers
Monthly Revenue
Instagram Followers
TikTok Followers
Overall Growth: 282% in Monthly Listeners
The Challenge
The band had a 12-city tour booked but was worried about playing to empty rooms. Previous tours barely broke even despite positive reviews and a growing online following.
The Strategy
Geo-Targeted Campaign Strategy
Created city-specific campaigns 6-8 weeks before each tour date.
Local Playlist Targeting
Pitched to local curators and created city-specific content.
Merch Pre-Orders
Launched exclusive tour merch with local designs for each city.
Fan Activation
Built street teams in each market through fan engagement campaigns.
Campaign Timeline
Month 1
Tour market analysis & strategy
8,420 → 12,100 listeners
Month 2
Launch geo-targeted campaigns
12,100 → 21,500 listeners
Month 3
Tour launch & optimization
21,500 → 32,150 listeners
Investment & Return
Service Fee
$1,200
Ad Spend
$3,000
Total Investment
$4,200
Key Results
Sold out 9 of 12 tour dates (previous record: 2 sold out)
Generated $35K in tour revenue (vs. $8K previous tour)
Built email list of 2,745 fans across tour markets
Established sustainable presence in 6 new markets
"We went from playing to half-empty rooms to sold-out venues. The market-specific approach was genius - we could see exactly which cities were responding and adjust our routing for next time."
— Jake Morrison, The Velvet Ghosts