Campaign Results Dashboard
Monthly Listeners
Total Streams
Followers
Engagement Rate
Email Subscribers
Monthly Revenue
Patreon Supporters
Overall Growth: 367% in Monthly Listeners
The Challenge
Mara had beautiful, intimate songs but struggled to find her audience. Previous attempts at promotion felt inauthentic and didn't align with her values as an artist.
The Strategy
Story-First Content Strategy
Developed content that shared the stories behind songs, connecting with fans on a deeper level.
Email List Building
Created free song downloads and exclusive acoustic versions to build direct fan relationships.
Micro-Budget Testing
Used $5-10/day campaigns to test different audiences and messages.
Community Building
Launched "Mara's Living Room" online community for superfans.
Campaign Timeline
Month 1-2
Foundation & list building
1,205 → 1,850 listeners
Month 3-4
Content strategy implementation
1,850 → 3,200 listeners
Month 5-6
Community launch & scaling
3,200 → 5,632 listeners
Investment & Return
Service Fee
$1,200
Ad Spend
$800
Total Investment
$2,000
Key Results
Built email list of 2,142 highly engaged fans
Launched successful Patreon generating $300/month
Increased streaming revenue by 1,176%
Created sustainable fan-funded model beyond streaming
"I learned that authentic marketing isn't an oxymoron. By sharing my real story and building genuine connections, I found my people. The email list has become my most valuable asset."
— Mara Chen